Agroatlas was invited to give a presentation at the ICEX Executive PDI in Madrid.
Although we think we learn more from failures than successes, it was a pleasure to talk about our experience of success in the Executive Internationalization Program of ICEX-CECO, at its headquarters in Madrid. Our CEO, Ricardo Menoyo, explained the history of Agroatlas from our beginnings in Morocco, our evolution and growth, the pros and cons of doing business in a different country and other relevant aspects to the training.
The ICEX (Spain, Exports and Investments), an organization from the Ministry of Industry, Commerce and Tourism, is a national public business entity whose main objective is to promote the internationalization of Spanish companies.
Under the title “The black book of internationalization”, and by the hand of the CEO of Agroatlas, Ricardo Menoyo, attendees could hear first hand what were our main weapons, successes and mistakes in the adventure of undertaking any business unit outside of our borders.
From here, we want to thank ICEX for their invitation, and, of course, to the attendees for listening to us in such an attentive and helpful way.