AGROATLAS PROVIDES TRAINING IN THE EXECUTIVE PDI ICEX – MADRID
Agroatlas was invited to give a presentation at the ICEX Executive PDI in Madrid.
Although we think we learn more from failures than successes, it was a pleasure to talk about our experience of success in the Executive Internationalization Program of ICEX-CECO, at its headquarters in Madrid. Our CEO, Ricardo Menoyo, explained the history of Agroatlas since our beginnings in Morocco.
How has our evolution and growth been, the peculiarities of doing business in a foreign country, etc.
The ICEX (Spain, Export and Investments), an agency under the Ministry of Industry, Commerce and Tourism, is a public business entity with a national scope, whose main objective is to promote the internationalization of Spanish companies.
Under the title “The black book of internationalization”, and from the hand of the CEO of Agroatlas, Ricardo Menoyo, attendees were able to hear first-hand what our main weapons, successes and mistakes were in the adventure of undertaking any business unit outside of our borders.
We would like to thank again ICEX for their invitation, and, of course, to the attendees for listening to us in such a helpful way.