Ricardo Menoyo, CEO of Agroatlas, analyzes Spain’s future as a European fruit and vegetable hub in FreshPlaza

The Spanish fruit and vegetable sector continues to evolve in an increasingly competitive environment, shaped by logistical challenges, sustainability demands, and the need to adapt to international markets. In this context, Ricardo Menoyo, CEO of Agroatlas, shares his vision of Spain’s strategic role within the European fruit and vegetable trade in a recent interview published by FreshPlaza, one of the leading international media outlets in the sector.

In the interview, Ricardo Menoyo discusses key issues related to Spain’s ability to establish itself as a true commercial and logistics hub for Europe, thanks to factors such as its strategic location, the sector’s export expertise, and the growth potential in infrastructure and supply chain technology.

He also highlights some of the major challenges currently facing the industry, including resource optimization, logistics efficiency, sustainability, and the need to continue investing in innovation in order to maintain international competitiveness.

You can read the full interview published by FreshPlaza at the following link:

https://www.freshplaza.com/europe/article/9799126/could-spain-become-a-fruit-and-vegetable-trading-hub-for-europe/