Miriam Escobar, Chillies Product Manager at Agroatlas, analyzes the growth of the hot pepper market in FreshPlaza

The hot pepper market continues to gain importance within the European fresh produce sector, evolving from a niche product into a strategic category for retailers and consumers. In this context, Miriam Escobar, Chillies Product Manager at Agroatlas, shares her insights on the evolution and future of this segment in a recent interview published by FreshPlaza.

In the interview, Miriam Escobar highlights the steady growth experienced by thecategory in recent years, driven by new consumer trends, the influence ofinternational cuisines, and the rise of meal kits and ready-to-cook products.

She alsoemphasizes the strategic commitment of Agroatlas and Nature Growers to thiscategory for more than a decade, consolidating a strong specialization in hotpepper production in Morocco. Today, the company works with different varietiessuch as jalapeño, Padrón, finger chilli, cayenne, sriracha, and habanero,adapting to the needs of the main European markets.

Miriam also addresses some of the sector’s main challenges, including climate pressure, pests and diseases, and the need to continue investing in more resistant varieties that guarantee production stability and supply continuity. In this regard, Agroatlas continues investing in innovation and varietal development through its experimental greenhouse in Morocco, working alongside international breeders to further improve yield and quality.

At Agroatlas, we remain committed to innovation, specialization, and close relationships with our customers in order to continue developing categories with strong growth potential in international markets.

You can read the full interview published by FreshPlaza at the following link:

https://www.freshplaza.com/europe/article/9805824/hot-peppers-have-gone-from-being-a-niche-product-to-a-strategic-category/

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